Questions & Answers with Gian Piero Santin founder of ARTE & STILI Limited, born in 2015 with the aim of proposing solutions that suggest the use of crafts “Vietrese” crafts.
An important reality in the city with the roots of a craftsmanship that maintains the traditional handmade principles, where the dense color brush makes each unique and unrepeatable ceramic.
It is our pleasure to host the architect Gian Piero Santin in this column to gather a vision of contemporaneity.
What does it mean to export the “local” to a globalized economy?
A few years ago I had the opportunity to work in London for the renovation of apartments. It was then that I proposed Vietri’s ceramic material, then used with great success. In the years to come, I have continued to dream of exporting the beauty of our economy and today, realizing this dream, I am proud to contribute, to a minimum, to the globalization of the peculiarities of every part of the world.
How is the art of Vietri in the Capital of Western Business perceived?
In London, Italian craftsmanship is already something special (see pizza, pasta, mozzarella, etc.) and Vietri’s ceramics are even astonishing: this looks on the smiling face of everyone who looks at the showcase of the shop I open to a few Steps from Covent Garden.
What does it mean to be entrepreneurs in London and what the differences with doing business in Italy.
I’m just beginning to call me an entrepreneur, but I can already say the huge difference with doing business around Italy. First of all the non-existence of bureaucracy: the permissions provided are obtained within a few days, just follow the rules required. It is by no means the lowest tax burden due.
Is Made in Italy still a distinctive feature of world production?
As already pointed out in the second question, Made in Italy for the English (but I think for so many countries) is a distinctive good taste, a natural expression of the “Bel Paese” and, better, of the sun and happiness.
From its observatory how do you see the future of Design?
The future of design is certainly positive. Almost all of us have the propensity for everything that is “Design”. Having design objects or materials has become a “status symbol” that only a few today know how to deprive them.
At the last salon in Mobile in Milan we noticed a revival of the industry with a fundamental passage in the design area towards the Materico leaving behind a minimalism that has run out. What do you think?
Every style has its own time, though my idea of doing architecture fits well with minimalism, I think it’s fair to vary. The material on the other hand is certainly a style that will find a great response to that “heat” feeling that otherwise minimalism did not transmit.
Which projects are you currently devoting to?
Fortunately, I have several projects in Italy that see me engaged in my profession as an Architect, in particular an important healthcare facility that will grow from here until the next two years.
We started off with a present that shows a new search for the locale with regard to globalization, but what has gone wrong?
By character I never regretted the past because every day there is always something to believe firmly and commit to optimizing the hoped out results.